B2B Buyer Behavior

Impact of Pandemic that has Permanently Changed B2B Buyer Behavior

After the pandemic, there is no denying that it has revolutionized the way customers used to shop. The experiences like lockdown and social distancing with a major focus on personal hygiene and safety have reshaped us indefinitely. Even after things getting back to the normal scenario, we still find...
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Advertisers During COVID-19

8 Things Advertisers Say They’re Doing During COVID-19

The ongoing COVID-19 pandemic is the deadliest global concern right now. The prolonged lockdown period in different countries has resulted in a sharp breakdown of the global economy due to poor production levels and degrading services. The condition of the digital ads (including Google ads) is no di...
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