SEO for Local Business is becoming necessary for websites that want to attract more footfall from local relevant searches. Typically SEO is mainly concerned with getting ranking across a nation or the globe. However, with small businesses operating on conventional models and specific geographic locations, local SEO makes sense.
Almost 46% of users search for local information on Google. A strong local SEO strategy can bring more footfall of traffic, which ultimately boosts the conversation rates. When you become relevant to your local customer base, you can expand it to the national level.
With a guide on local business SEO practices, you can design a better business strategy for overall growth and success.
What are SEO Practices Mean for Local Businesses
The SEO practices for local business are 4 similar to the traditional SEO campaigns that follow for companies operating on a national or global level. The difference lies in attracting audiences that are suitable for local searches. This boosts the rankings in local SERPs.
It includes a distinctive feature, the local SEO 3 pack, which is important from the local SEO viewpoint.
Local SEO Vs. Standard SEO
What distinguishes the local SEO from the standard SEO is the local SEO 3 pack. This feature is vital for local businesses. When people conduct a local search, such as a Chinese restaurant near me or a Chinese restaurant in San Jose, Google displays a local SEO 3 pack.
So, what is a local SEO 3 pack? Google usually shows the top three rankings in the local or nearby area when the user searches with the given keywords. For 97% of people, online learning becomes the primary source of identifying local businesses.
Google pulls out all the information of the local SEO 3 pack from its Google My Business Account.
Why Local SEO Matters for a Business?
When local customers search keywords related to a business, effective local SEO campaigns ensure that your site greets them at the top. The higher ranking on Google allows more people to identify your business. It ultimately let them visit your store and generate more revenue.
This makes the overall investment worthwhile for your local business to expand.
Ranking Factors for Local SEO in 2021
After getting a fair idea about SEO’s relevance for local business, you need to understand its working mechanism. A small or local business’s website is affected by several ranking factors contributing to online presence through the local search results.
The local SEO is mainly the combination of three factors:
- Relevance: Does this business sell or do what the user is looking for in his/ her searches?
- Prominence: Is business reputable and trustworthy?
- Proximity: Is the business’s location close to the searcher?
By optimizing these factors through the local SEO, you can derive the benefits of establishing your local business.
Tips for Local SEO Campaigns for Small Businesses
- Create a Google My Business Account
Perhaps the most effective strategy to get an advantage of Google Maps is through improving your visibility on the local search results. This involves the creation of a Google My Business account. Once all the requested information is put forward on the account it helps to show up in:
- Google Maps
- Google Local Search Result
- Google Search Knowledge Panel
This is followed by optimizing the listing of Google My Business account. It involves various approaches like verifying your account, adding logo and images of your business, giving updated information on products & services, location, payment methods, operational hours, etc. Further, sharing regular posts and responding to the reviews will drive the local SEO practices.
- Build Local Citations and Ensure NAP Consistency
Businesses slowly realize the importance of claiming GMB listing. Still, 56% of local retailers haven’t claimed tier listings. Moreover, you can build local citations on sites like Manta, Bing Places, Yext, and many more.
Optimizing citations of SEO for local business includes a website description, a link to your business, and providing details on NAP (name, address, and phone number).
- Promote Reviews from Local Customers
In the list of SEO for local business, promoting customer reviews help optimizes the GMB listing. To get reviews on Google, allow the customers to review your business. This step will help to build trust with customers.
The reviews and feedback are more like social proof that prompts a user to make the purchase, impacting the local SEO rankings.
- Conduct Local Keyword Research
Identify the keywords and phrases that local customers use in their searches to find a product, service, or business. A successful SEO strategy involves doing keyword research properly. Various keyword tools give insights on metrics like cost per click, monthly search volume, competition, and other valuable business metrics.
In your research, you can include long-tail keywords with three or more words that have lower competition, making it easier to rank. Understanding the local search intent will help in the local SEO efforts.
- Create Location-Based Content
Location-based content is essential for ranking in the local search results. There are certain privileges of creating location-based pages like:
- Targeting local keywords
- Ranking in top local search results
- Establishing authority in the locality
- Giving business updates
- Encouraging local purchases
- Promoting programs for customer loyalty
Make sure to create unique content so that it is easy for the customers to get acquainted with your business.
- Optimize Voice Search
You can miss out on the valuable local leads and revenue if you haven’t optimized your voice search. In 2020, nearly 50% of the online search accounts for the voice search. It is a good idea to take leverage of voice search as it overlaps with local SEO practices.
There is typically two important voice search optimization. Firstly, you can focus on the long-tail keyword strategy, which is already mentioned. The second is the optimization of position zero (P0), which involves breaking content into 2-3 paragraphs with bullet points. This helps to earn the spot in P0.
- Get Quality Backlinks from Local Companies
When you focus on creating local content, you can earn quality backlinks from reputable local companies. Focusing on creating top-notch content will automatically help businesses link to your page.
Another way is to reach local bloggers and entrepreneurs in your niche to share and link valuable content. These strategies boost the rankings, increasing the awareness of your brand.
- Make your Site Mobile Friendly
The local SEO campaigns should customize a mobile-friendly web design to rank the search results. This implies a proper display of your content when a user accesses your page using a mobile device.
Over 80% of people use a mobile device to search for content on the internet. It helps to improve the ranks along with boosting the conversion rate.
- Stay Active in Social Media
Social media is not a direct contributor to improve the rankings, but it supports your local marketing initiatives. You can start with social media platforms like Facebook, Instagram, Twitter, Youtube, and others.
It is crucial for improving brand awareness and getting potential customers.
SEO changes are relatively swift in Google with more progress in the digital world. These are some of the recent local SEO strategies that businesses need to focus on for better revenue generation.
By implementing SEO adjustments, local businesses are surely going to notice visible results.