SEO for Healthcare Websites: Significance And Strategies6 min read

A successful healthcare service provider website facilitates patients with quality engagement and communication. In order to secure the top position in Google search ranking, all you need to do is to hire a good SEO marketing agency for strong SEO tactics, and most crucial is an efficient team.

SEO for Healthcare Websites


Healthcare SEO is all about the science that helps in securing the top position in Google’s organic ranking. For a robust Healthcare SEO strategy, you have to invest a lot of time and money.

Most of the patients choose a healthcare provider according to the Google search ranking and feedback. Gone are the days when people chose services without searching it on search engines.

Statistics on healthcare SEO

  • Almost 71% of people look at online searches and websites while choosing a healthcare provider or professional.
  • 43% of people will respond to positive reviews and will see the provider that has significantly more positive reviews.

What are the benefits of SEO for healthcare?

Business reliability

Reliability is the key to the healthcare business. Every patient needs to trust the professionals or provider they are choosing, after all, situations are fatal at times. To easily gain reliability, SEO is the best option.

High return of investment

The traditional advertising strategy might help you increase awareness but it won’t help your website target the segmented audience. SEO will not only help in reaching a broad segmented audience but also keeps your website on top of the search engine.

Inexpensive marketing strategy

A traditional advertising strategy is costlier than SEO. Traditional sources do not help you with a lot of factors, like visibility, reach conversions, and more. But SEO marketing is low cost and leads to high results. SEO makes your website visible for those who are searching for a similar service.

SEO strategies for Healthcare websites

Keyword research on medical terms

Research the keywords that you think people will use while searching for a healthcare provider. Seek professional help to analyze if the list is accurate and helpful.

After you are done with the listing process, run a test on the selected keywords to ensure the outcome with the help of Google keyword planner. This planner will show the exact data of the used keyword including search traffic and conversions. Go for keywords that have more than 200 searches and also look for those that have 10,000 local searches.

Incorporate the keywords in the content or the website to drag relevant traffic. You can also put these keywords in organic web pages to attract high-quality leads.

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Tip: Do not stuff keywords unnecessary in the content. A blog is not appreciated if it contains a large chunk of keywords.

Healthcare website on-page SEO

Onsite healthcare website refers to the science that builds up your website with the help of images, words, and codes. It looks after your whole online procedure from content to speed, SEO covers it all.

Here are a few elements of on-Page SEO

SEO Metadata: Description tags

‘Long story short’ is the main motive of this unit. It is a short description of the blog in less than 160 characters. These are positioned for the search engines to crawl.

Keyword meta tags

These are only perceptible to search engines, not to the website visitors. Your keyword decides about your work profile and why are you being searched.

Anchor text links

Anchor text is the external links that are provided in your content. Patients can click on it and see the reason for your attachment. So make sure to attach links that are relevant.

Website momentum

Here, website momentum means page speed or website speed. This is a measurement unit to measure the speed of your website opening. This is an important aspect that will affect your space in Google searching engine ranking.

Title tags

These are known as the coding ingredient of your website. It helps in specifying the headlines of the website. This is the headline that usually appears on the Google search engine rankings.


Optimizing the footer card is crucial to make your website identifiable in Google while entering the keyword.

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Off-Page SEO for healthcare websites

Google appreciates link-building. Those websites that are linked by other healthcare SEO service providers are recognized as authentic providers. These backlinks should be related to your field of work, otherwise it won’t add up credibility and authenticity to your website. You can achieve backlinks for below-mentioned off-page sources:

News articles and blogs

Blog and articles are the best way to enhance your search engine results. Good content drives high traffic and engagement. Try to use a blog account to aware patients about your website. This is a very reliable way to convert leads.

Online reputation

Before choosing a healthcare service provider, patients often look for feedback and reviews on your website. Your first online impression can be the last one if you don’t have feedback or maximum negative feedback.


Healthcare directories are a good source for patients to find more about you. This plays an important role in the Google search engine rankings. Ranking facets usually depends on the place and time of the practice and their listing in the directory.

Optimize website for a better user experience

SEO optimizes your healthcare website for elevated speed, traffic, and conversion. Earlier, the website used to be desktop-centric but now the website should be mobile-friendly. Otherwise, Google won’t allow your website to come on the search engine.

Optimal user experience is needed to make your website popular among the patients. If your website is slow and takes too long to load, you will lose some potential clients.

Google analytics is a very important tool for website optimization. It helps in analyzing the data for making better strategies and solutions.

Website Conversion Optimization

CRO is the process of increasing the number of website visitors who take a forward desired action such as seeking an appointment or asking questions regarding services. SEO helps in determining your CRO as well makes sure to elevate it every time.

The conversions are cited in two categories:

Macro conversion includes:

  • Seeking an appointment or buying any service
  • Requesting a query regarding a service
  • Approving to your healthcare service

Micro conversion includes:

  • Signing up for your website’s newsletter or emails
  • Making an account on your website
  • Adding up service for query

Register on Google My Business

Google My Business is the most authentic way for medical professionals and health care providers to maintain and manage their information. This solution offers customize business profiles on google maps as well as on google search.

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Your profile verification process will take a few days. Google will send a postcard on your name and on the mentioned location. After verification, your GMB profile will attract more traffic to your website.


Healthcare SEO is the best option for elevated ROI and sales. SEO optimizes your website so that you get more clicks and your websites surpass other websites to be in the number one position.

Best healthcare service providers use SEO not only for marketing but also for branding. Google is the most used search engine in 2020 and SEO helps your website to rank in Google search engines.