A decent landing page helps to convert guests into quality leads. Landing page optimization benefits a website in many ways such as:
- It attracts more crowds to the website.
- Increases traffic on the web.
- Converts visitors as leads.
- Helps in reaching targeted audiences.
This solution is solely based on enhancing PPC Marketing by creating properly designed web pages for visitors. The central idea behind this strategy is to attract a more targeted audience and a considerable hike on ROI. It also delivers great customer experiences.
Before hopping on, look at the major and minor aspects of a landing page.
What is Landing Page Optimization
Landing Page Optimization delegates the method of boosting every facet on the landing page to increase visitors and convert them as high quality leads. Rather than redesigning the whole website or pages because of foreboding, one can utilize the information and anecdotal data.
The best part is one can obtain all the evidence before the landing page gets uploaded. Analyzing the targeted audience helps in understanding the expectation and preferences of the consumers.
Moreover, it is not possible to build a hunch free landing page in the first place. It takes time and proper strategy with constant efforts and solving errors by examining the conversion rate and data.
Before going for the optimization process, analyze the possible errors
Most of the marketers follow unhelpful optimizing strategies because they do not look for errors and work on the solutions that are not suitable for their businesses.
It is like the old proverb ‘A stitch in time saves nine’. This is the central idea of landing page optimization. If a business keeps a keen eye on the analytics then most probably they will able to solve the error.
At first, analyze the conversion rates and identify the major reasons that are parting in poor conversions. When one knows about the reason it becomes easy to solve the error.
One can use a heat map to see where the visitors are tapping and which element is attracting no traffic at all. Look for the elements that make more conversions and place them accordingly to generate ROI.
Place the important element on the distant right CTA button to see if those elements collect more click than others.
Website visitor behavior
Apart from heat maps, many digital data reports are proved effective in optimizing the landing page. List report, confetti maps, overlay reports, scroll maps all contribute valuable data for enhancement.
Scroll maps refer to the activity data on the website. It is indicated by different colors. If one is witnessing a lot of blue or white on the map, then it indicates that people have skipped that part or left the page. Whereas Orange, yellow and red lines show that visitors have looked on that part for a long time.
Confetti reports states where visitors have placed individual clicks on the website, while list reports and overlay conveys with click percentage on several elements and numerical data.
Landing Page Best Practices to Boost Conversions
To improve website conversion rates one needs to use the best strategies and strong information. The procedure commences with the very minute designing of the page and lasts after the page uploads on the search engine.
It needs time to perfect the landing page and once it is live one gets the original information regarding their website.
The landing page must appeal to the visitors for conversions. The websites that are well-designed converts more leads than the website with poorly designed pages.
Make the offer precise and transparent
Always be clear about the offers one providing to the customers. Do not create confusion and indecency on the commodity.
Marketing expert Joe Chemrov has stated ‘Good marketing makes the company look smart, but great marketing makes the consumer looks smart’. By applying this one can enhance their marketing strategy and yield better results.
While optimizing landing pages keep the customer’s priority on top and try to think from their point of view. For boosting ROI on PPC Marketing one needs to understand that consumers shouldn’t feel that they are fooled in any way. They should feel intelligent, respected, and smart.
Think about things that can describe the customer’s goal and make that a catchy headline. Trust me, a catchy headline never goes out of fashion.
The best landing page always has the best use of contrasting colors that encourages clarity, not a mismatch. For instance, look on the landing page of Pizza but, one cannot avoid the CTA. The color of the buttons and the background are contrasting but blending in a great way.
The colors are appealing enough to drive clients to try their products. Contrast is a great weapon for Digital Marketing Company if utilized smartly.
Vital elements on the top
“On the top” marketing strategy is not the latest innovation, it was priorly been used in the newspaper but now it is also used in Search Engine Marketing.
The backbone behind this strategy is to make the top portion enough catchy and interesting so that consumers get attracted by the head of the page or website. This strategy is a foolproof way to boost conversions.
Keep important information on the top part or above the fold. This way the consumers will get attracted at the first glance and will spend more time getting enough information about the commodity.
With the help of a scroll map, one can easily know the locale of the standard fold on various devices. It will help in keeping a headline, two attractive sentences from the copy, and a CTA cover and base.
Straightforwardly place the call-to-action switches
A Call-to-action button is the most important element in a website. Always make sure to keep it simple and concise.
In Search Engine Marketing this element is not only important in lead conversions but also helpful in reaching a large audience.
Most of the successful companies keep their offers in a very simple dialect. Such as:
- Download Now
- Try Facebook free
- Press here to Join
- Join Now
A simple and effective call to action switches will help websites to convert more leads.
Try to be Uniform
In PPC Marketing visual consistency plays a vital role in lead conversion. Gone are the days where people paid little attention to the advertisements. Nowadays keeping the ad and website relevant makes it authentic.
Make sure to place related images, content, and elements of the webpage in the advertisement. This helps in building a great positive connection with the consumers.
Keep the offers and other facets relevant otherwise customers will be frustrated that will lead to poor conversion.
Put in testimonials
Most of the prospects always look for social proofs. This is a very smart way to convert confused users into potential clients. Information and review of the service help to encourage other would-be clients to try the service.
To have an edge on the race, one can add a video of testimonials on their website or can make a slide show with the best reviews. This way one can effectively convert doubtful leads.
For soaring conversion rates, one should always look at the errors positively and solve them patiently.
Leading digital marketing company optimizes the landing page as per customer feedback and critical analysis. Always keep an eye on maps and reports to get accurate analytics.