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PROJECT OVERVIEW

Vegas.com

Since 1966, VEGAS.com has been instrumental in serving the residents, as well as the visitors of Las Vegas. Backed by The Greenspun Corporation, VEGAS.com has had a massive role in the country over the years, starting with the publication of the oldest family-owned newspaper in Nevada, the Las Vegas Sun.

 

However it was very disappointed with the rankings of their websites and contacted Rankiology for its SEO services with new ambitions.

BUSINESS CHALLENGES TO WORK ON

VEGAS.com came to us with new hopes and the goal of boosting its ranking on search engines. It wanted to reach the summit, driving away competitors on its way, resulting in higher hotel room reservations through its online booking.

 

Rankiology’s expert personnel had quite a few daunting challenges to face.

 

  • VEGAS.com had a few categories that were essential to the rankings, like “Las Vegas Hotels”, “Las Vegas Golf”, “Las Vegas Shows”.
  • The company had a goal of increasing its knowledge about SEO practices and creating a workflow for all new well-optimized content.
  • There was a lot of competition from its rivals, who were far ahead in terms of rankings.

STRATEGIES IMPLEMENTED

Keeping their ambition in mind, our team came up with a few strategies to take the website to the next level.

 

  • Our team did a thorough keyword research and competitive analysis and came to the conclusion that with the aid of some targeted keywords, the website could experience a massive boost in the traffic flow.
  •  The content in the website was already engaging. We helped to design it and improve some technical areas, along with optimizing the code on the page so that it catches the eyes of the visitors to the website.
  • The website structure needed a modification. Our team helped Vegas.com to change the URL structure into a SEO-friendly one. We also helped the client to incorporate a more search engine-friendly use of text links and content within the website.
  • We also helped it build the best practices for code optimization of the website, including meta and robot tags and cross-browser compliance.

THE RESULTS WERE AMAZING

The client was ecstatic with the instant impact created by our team.

 

  • The company experienced a massive 465% increase in the number of visitors to the website.
  • There was a 5% increase in organic traffic.
  • The revenue saw a massive boost, resulting in increase in optimization campaign budgets.
  • There was a massive surge in the rankings as well.
465% INCREASED IN VISITORS
2,000% INCREASED RANKINGS
5% INCREASED ORGANIC TRAFFIC

Client Testimonials

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