PROJECT OVERVIEW
Traliant
Trailant provides a compliance training course. Through these courses, the client offers quality training to compliance learners and enhances the workplace atmosphere. It has a team of compliance training experts, e-learning veterans, and an artistic workforce coming together to provide a fresh viewpoint on compliance management and training. However, the training institute did not have remarkable SEO and PPC strategies. This indicated that their lead generation is limited.
Like most clients, Trailant also focused on expanding its social media presence among the audience. So, their main marketplace objective was to combine the best practices of both SEO and PPC.
This is how their journey began with Rankiology to achieve the results.
BUSINESS CHALLENGE
There lies several challenges in improving online presence and extending reach among the audiences. Earlier, the client had put all its efforts, but the outcome was far from satisfactory. This is where Rankiology examined the previous methodology that failed to bring the necessary outcomes.
The experts at Rankiology knew that a coalition of tried-and-tested organic and paid campaigns together could bring the desired outcomes.
- Trailant lacked visibility in terms of search queries that were related to its business domain. This indicated that the keyword implementation was inferior and ineffective.
- The website didn’t have a brand perspective with SEO and PPC strategies. This non-strategic approach was hindering the ranking on Google.
- The other social media accounts also required optimization with proper keywords so that the brand can stay ahead of its competitors.
RANKIOLOGY’S SOLUTION
Rankiology is an expert in providing practical solutions to all its clients. It is no secret that the kind of tried-and-tested campaigns the experts have devised is commendable. And it is this edge that helped Trailant march to success.
- At first, we did on-page indexing correctly by establishing proper links, submitting sitemaps, URL canonicalization, and non-competitive meta tags.
- Second, we adopted paid as well as organic coalition strategies that helped refine the keyword research. The strength of both organic and PPC keywords have a higher conversion rate that optimizes the overall strategy. It also gave a boost to ranking on the search engines.
- Third, we created ad promotions on various social media platforms, like Facebook, LinkedIn, Instagram, Bing, Google Adwords, etc. This created a reliable social media presence to stay relevant in the competition.
- Fourth, with the paid search of PPC, we got access to the hidden keyword data. It revealed which keywords converted at what cost and percentage. This market intelligence practice can also be implemented in organic SEO and can improve the outcome across the boards.
FINALLY, THE BUSINESS OUTCOMES
It only took a short period of two months to get the outcomes with the combined efforts of paid and SEO implementations. The strategies offered by Rankiology were successful as they brought out promising results.
- There has been an enormous flow in the overall website’s traffic, which increased by 199%.
- The PPC strategy was useful, as it brought about a traffic increase of 633%.
- Within two months, the paid search resulted in a 73% increase in the overall traffic.
Client Testimonials
- Karen D. Dudley CTOBeing a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
- Pamela H. Berry Marketing HeadEarlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
- Chirag S Singh Vice PresidentWith online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
- Alka K Singh MDThrough social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
- Toshif Ali CTOI was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
- Roy J. Ash CTOMy clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
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