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PROJECT OVERVIEW

Starfire Direct

Starfire Direct is an American brand that offers igniting solutions and services to its customers. They assist through their quality products and services meant for both indoor and outdoor spaces of the home. The company has fifteen years of experience in the hearth and patio industry and employs certified professionals to address every unique requirement of the customers.

 

This home design product-based company was facing layout and design issues on their website. These issues were also affecting its site’s traffic and revenue generation. Starfire Direct collaborated with Rankiology with a vision to enhance the layout of their blog, which would help in better revenue generation.

 

Rankiology implemented the necessary SEO tactics that improved the visibility of the site.

BUSINESS SOLUTION

Starfire Desire wanted to have a better online presence and gain potential clients to positively impact its revenue generation. They were also seeking to redesign the website. The team of experts here at Rankiology did some research about the company and understood the brand’s core value.

 

  • The page’s layout and design had some significant flaws, which made it irrelevant for the users. It created trouble navigating the different sections of the page.
  • The company didn’t have any profile on business directories. This barred it from taking advantage of the local SEO.
  • The page optimization efforts were inadequate that further created problems in indexing and navigation on the search engines.
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BUSINESS CHALLENGE

RANKIOLOGY'S SOLUTION

Rankiology came up with a number of ideas that aimed to bring back the audience’s attention on the website. The core SEO strategies devised by the experts boosted the site’s ranking and reputation drastically.

 

  • The primary focus was to improve the page layout so that it generates maximum traffic engagement. We redesigned certain pages, like the shopping cart, sign-up form, etc. This enhanced the users’ navigation interface.
  • Next, a number of SEO strategies were brought into the scene. This includes optimized page heading, metadata, quality content creation, and much more. It helped to promote the search engine rankings on the site.
  • Our SEO efforts also included local SEO, which was crucial for the optimization of the online presence that invites business from relevant local searches.
  • We created a business profile on web directories that further accelerated the growth of local businesses. This has improved the traffic flow and revived the lost reputation of the website.
  • To increase the website traffic, 301 and 302 redirects were established to ensure that search engines and users navigate to the correct URL of the page.

SEO-ORIENTATED BUSINESS OUTCOME

  • There was a considerable surge noticed in the conversation rate, which increased by 78%.
  • The website started grossing an increase in organic revenue by 239%.
  • With this, the company’s overall revenue increased by 75%, with a substantial jump of $2,72,000 to $4,75,000.
ORGANIC REVENUE BY INCREASED 239%
CONVERSION RATE INCREASED BY 78%
OVERALL REVENUE INCREASED BY 75%

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