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PROJECT OVERVIEW

Starfire Direct

How did the Rankiology team increase organic revenue by 75% for this home entertaining products retailer, specializing in outdoor fire pits and patios? Read on to find out.

 

It intended to create a dominating online presence with the help of social media and reach out to many more. So, Selfie Leslie turned to Rankiology for some help with their goal.

BUSINESS CHALLENGE

This home design products company approached Rankiology hoping to increase site traffic and revenue. They also wanted to address layout and design issues for their site.

 

This is exactly why Starfire Direct sought to collaborate their marketing department with Rankiology in order to reach out to millions and make the brand even more famous.

 

  • The experts at Rankiology did a little research to understand the brand values and services they offer.
  • We also analyzed the social media accounts of the brand’s competitors to understand the keywords that need to be introduced and also the areas where Starfire Direct media accounts can stay ahead of them.
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BUSINESS CHALLENGE

SOLUTION NEEDED

Our team updated their Shopping Cart page and improved the layout of the blog. As a part of our SEO efforts, we created business profiles on online directories, optimized page headings, and drafted and posted optimized copy to the site. We also fixed their signup form and implemented new 301 and 302 redirects for improved indexing and navigation.

 

We understand the online viral campaigns and strategic marketing advertisements can boost the brand value. We intended to utilize it and created a number of strategies so that Selfie Leslie can reap the best benefits.

 

  • Our team started to acquire the attention of users through various promotional events and quality organic content.
  • Our team started social media optimization of the company’s online properties and tools that helped to gain potential clients.

THE BUSINESS RESULTS

Within a year, we increased organic revenue by 239%.Transactions were up 79% and the conversion rate increased by 78%. Overall revenue increased by 75% from $2,72,000 to $4,75,000.

ORGANIC REVENUE BY INCREASED 239%
CONVERSION RATE INCREASED BY 78%
OVERALL REVENUE INCREASED BY 75%

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