PROJECT OVERVIEW
Starfire Direct
How did the Rankiology team increase organic revenue by 75% for this home entertaining products retailer, specializing in outdoor fire pits and patios? Read on to find out.
It intended to create a dominating online presence with the help of social media and reach out to many more. So, Selfie Leslie turned to Rankiology for some help with their goal.
BUSINESS CHALLENGE
This home design products company approached Rankiology hoping to increase site traffic and revenue. They also wanted to address layout and design issues for their site.
This is exactly why Starfire Direct sought to collaborate their marketing department with Rankiology in order to reach out to millions and make the brand even more famous.
- The experts at Rankiology did a little research to understand the brand values and services they offer.
- We also analyzed the social media accounts of the brand’s competitors to understand the keywords that need to be introduced and also the areas where Starfire Direct media accounts can stay ahead of them.
SOLUTION NEEDED
Our team updated their Shopping Cart page and improved the layout of the blog. As a part of our SEO efforts, we created business profiles on online directories, optimized page headings, and drafted and posted optimized copy to the site. We also fixed their signup form and implemented new 301 and 302 redirects for improved indexing and navigation.
We understand the online viral campaigns and strategic marketing advertisements can boost the brand value. We intended to utilize it and created a number of strategies so that Selfie Leslie can reap the best benefits.
- Our team started to acquire the attention of users through various promotional events and quality organic content.
- Our team started social media optimization of the company’s online properties and tools that helped to gain potential clients.
THE BUSINESS RESULTS
Within a year, we increased organic revenue by 239%.Transactions were up 79% and the conversion rate increased by 78%. Overall revenue increased by 75% from $2,72,000 to $4,75,000.
Client Testimonials
- Karen D. Dudley CTOBeing a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
- Pamela H. Berry Marketing HeadEarlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
- Chirag S Singh Vice PresidentWith online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
- Alka K Singh MDThrough social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
- Toshif Ali CTOI was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
- Roy J. Ash CTOMy clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
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