PROJECT OVERVIEW
Selfie Leslie
This Australian-based company came to Los Angeles in 2016 offering the latest fashion trends. After the first year of our campaign, they saw a 828% increase in organic traffic and a 1,175% increase in organic revenue.
It intended to create a dominating online presence with the help of social media and reach out to many more. So, Tacori turned to Rankiology for some help with their goal.
BUSINESS CHALLENGE
Selfie Leslie came to Rankiology looking to drive more organic traffic to their site. They wanted to see more stability in their revenue as well as successful Google AdWords campaigns. They signed up for SEO and PPC with us to meet these goals.
This is exactly why Selfie Leslie sought to collaborate their marketing department with Rankiology in order to reach out to millions and make the brand even more famous.
- The experts at Rankiology did a little research to understand the brand values and services they offer.
- We also analyzed the social media accounts of the brand’s competitors to understand the keywords that need to be introduced and also the areas where Tacori media accounts can stay ahead of them.
SOLUTION NEEDED
Aligning with their primary goals, we have written optimized copy focusing on keywords that will convert and bring in the consistent traffic they are looking for. We have also begun our link building process, fixed mobile usability issues, and have set up our Google AdWords campaigns.
We understand the online viral campaigns and strategic marketing advertisements can boost the brand value. We intended to utilize it and created a number of strategies so that Selfie Leslie can reap the best benefits.
- Our team started to acquire the attention of users through various promotional events and quality organic content.
- Our team started social media optimization of the company’s online properties and tools that helped to gain potential clients.
- Our team started to create various advertisements in social media accounts, like Facebook, which caught the eye of many.
THE BUSINESS RESULTS
In comparison to last year, the site is receiving 828% more organic sessions, from 12000 organic sessions in the previous year to 108,418 sessions this month. Overall, there was a 534% increase in traffic to the site this month compared to last year. Organic revenue increased 1200% and overall revenue has increased by 800% since last year.
The Google Ads campaigns performed extremely well as they brought in an impressive ROI of 1500%.
Client Testimonials
- Karen D. Dudley CTOBeing a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
- Pamela H. Berry Marketing HeadEarlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
- Chirag S Singh Vice PresidentWith online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
- Alka K Singh MDThrough social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
- Toshif Ali CTOI was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
- Roy J. Ash CTOMy clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
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