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PROJECT OVERVIEW

Selfie Leslie

Selfie Leslie is an Australian-based company that ventured into the Los Angeles market in 2016. This e-commerce website deals with trendy women fashions to its customers. It has covered a vast range of styling, including tops, bottoms, jumpsuits, rompers, accessories, and much more.

 

However, this e-commerce website was falling behind others in terms of a marketable online presence and audience reach. Getting an organic boost in traffic will additionally result in producing steady revenue for the business. It also wanted to take leverage from Google AdWords Campaigns that generate more of the reliable leads and revenue.

 

Selfie Leslie took assistance from Rankiology to upgrade both its organic as well as paid practices with SEO and PPC to align with its business goals.

BUSINESS CHALLENGES FACED

Selfie Leslie was concerned about spreading their reach to the audience that will eventually boost their revenue generation. They were looking to achieve satisfactory results. Rankiology’s team of experts examined the brand’s online presence and evaluated all the shortfalls encountered by the company.

 

  • The company’s on-page and off-page optimization were not significant. This resulted from their inept keyword strategy that failed to boost the rankings on the search engines.
  • The website also didn’t focus on establishing authoritative links on the page. The ineffective link-building techniques have heavily penalized the ranking of the website.
  • The page was lacking a user-friendly interface to navigate on mobile devices. It has impacted the marketing strategies adopted by the company.
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BUSINESS CHALLENGE

SOLUTION STRATEGIZED BY RANKIOLOGY

Rankiology chalked out strategies that streamlined with the primary goals of the company. The team planned for several effective marketing campaigns that acquired the attention of the users.

 

  • The first step was to target the right keywords that improved the website’s ranking on search engines. We built the keyword strategy around three things – authority, relevance, and volume. This made the content more optimized to drive a traffic influx.
  • The second step was fixing the mobile usability issues of the website. It incorporated a faster page speed, seamless navigation, making fonts, and buttons visible, compressing the files and images. These steps improved the mobile-friendliness of the website.
  • Third, we focused on link building strategies of the company. In this step, authoritative links were obtained from genuine websites that contributed to better visibility on search engines. Besides, internal linking of the pages was also done to improve the engagement session of the brand.
  • The last step was implementing a Google AdWords campaign, which brought more instant and transparent outcomes. However, the paid marketing was not reduced to PPC only, but extended to social media promotions as well.

FINAL BUSINESS RESULTS

After Rankiology took charge of Selfie Leslie, the results were tremendous compared to that of the previous year.

 

  • The Google Ads campaigns were worth every penny as it brought an impressive ROI of 1500%.
  • The website’s organic revenue increased by 1200%, and the overall revenue increased by 800% since last year.
  • The website also witnessed 828% more organic sessions. The drastic changes were noticed in comparison to last year. From 12,000 organic sessions, it reached 108,418 sessions.
IMPRESSIVE ROI OF 1500%
828% INCREASED ORGANIC SESSION
1200% ORGANIC REVENUE INCREASED

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