selfieleslie_banner
PROJECT OVERVIEW

Selfie Leslie

Selfie Leslie is an Australian-based company that ventured into the Los Angeles market in 2016. This e-commerce website deals with trendy women fashions to its customers. It has covered a vast range of styling, including tops, bottoms, jumpsuits, rompers, accessories, and much more.

 

However, this e-commerce website was falling behind others in terms of a marketable online presence and audience reach. Getting an organic boost in traffic will additionally result in producing steady revenue for the business. It also wanted to take leverage from Google AdWords Campaigns that generate more of the reliable leads and revenue.

 

Selfie Leslie took assistance from Rankiology to upgrade both its organic as well as paid practices with SEO and PPC to align with its business goals.

VISIT WEBSITE

BUSINESS CHALLENGES FACED

Selfie Leslie was concerned about spreading their reach to the audience that will eventually boost their revenue generation. They were looking to achieve satisfactory results. Rankiology’s team of experts examined the brand’s online presence and evaluated all the shortfalls encountered by the company.

 

  • The company’s on-page and off-page optimization were not significant. This resulted from their inept keyword strategy that failed to boost the rankings on the search engines.
  • The website also didn’t focus on establishing authoritative links on the page. The ineffective link-building techniques have heavily penalized the ranking of the website.
  • The page was lacking a user-friendly interface to navigate on mobile devices. It has impacted the marketing strategies adopted by the company.
Tacori Image
BUSINESS CHALLENGE

SOLUTION STRATEGIZED BY RANKIOLOGY

Rankiology chalked out strategies that streamlined with the primary goals of the company. The team planned for several effective marketing campaigns that acquired the attention of the users.

 

  • The first step was to target the right keywords that improved the website’s ranking on search engines. We built the keyword strategy around three things – authority, relevance, and volume. This made the content more optimized to drive a traffic influx.
  • The second step was fixing the mobile usability issues of the website. It incorporated a faster page speed, seamless navigation, making fonts, and buttons visible, compressing the files and images. These steps improved the mobile-friendliness of the website.
  • Third, we focused on link building strategies of the company. In this step, authoritative links were obtained from genuine websites that contributed to better visibility on search engines. Besides, internal linking of the pages was also done to improve the engagement session of the brand.
  • The last step was implementing a Google AdWords campaign, which brought more instant and transparent outcomes. However, the paid marketing was not reduced to PPC only, but extended to social media promotions as well.

FINAL BUSINESS RESULTS

After Rankiology took charge of Selfie Leslie, the results were tremendous compared to that of the previous year.

 

  • The Google Ads campaigns were worth every penny as it brought an impressive ROI of 1500%.
  • The website’s organic revenue increased by 1200%, and the overall revenue increased by 800% since last year.
  • The website also witnessed 828% more organic sessions. The drastic changes were noticed in comparison to last year. From 12,000 organic sessions, it reached 108,418 sessions.
IMPRESSIVE ROI OF 1500%
828% INCREASED ORGANIC SESSION
1200% ORGANIC REVENUE INCREASED

Client Testimonials

Being a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.

- Karen D. Dudley CTO

Earlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.

- Pamela H. Berry Marketing Head

With online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.

- Chirag S Singh Vice President

Through social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.

- Alka K Singh MD

I was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.

- Toshif Ali CTO
image (4)

My clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.

- Roy J. Ash CTO

Avail Free SEO quotes now

For startups and growing businesses, an online specialist can develop a digital lorem ipsum duos nagoa tuili marketing plan to help you grow and retain a happy client base.