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PROJECT OVERVIEW

Point Pumps

A unit of Sharp Pumps Pvt. Ltd, Point Pumps provides a wide range of technologically superior pumps for extensive use in agriculture, industries or for domestic usage. Sharp Group is renowned for its excellent service and good relationship with customers. The products are of great quality and last long.

 

Point Pumps consulted Rankiology with the view of making itself a household name and boosting its product sales.

BUSINESS CHALLENGES AT HAND

Point Pumps wanted to popularize its brand name. It turned to Rankiology to improve the local rankings and direct enquiries from customers in order to flourish the business across the country.

 

Rankiology’s team of experts faced quite a few daunting challenges to take the business to the next step.

 

  • The company needed a number of on-page optimization issues, like business listing, social bookmarking, keyword optimization and website code optimization among others.
  • Coimbatore is the house of many pump manufacturers. So, there was a lot of competition from rival companies to make a marked impact in the business.
  • Our team conducted a website audit based on the major SEO factors and found out the areas that need improvement.

SOLUTIONS WE FOUND

Our expert team of skilled personnel came up with a few strategies in order to help the business flourish.

 

  • Our team started proceedings with thorough research of the competitors. We analyzed the strategies and weaknesses and worked on them.
  • We then started optimizing the website for SEO with the aid of building internal links, using improvised keywords, meta title descriptions, H1 tags and image tags.
  • We worked on business listings to boost the local search engine rankings of the product pages.
  • Our team set up Google Analytics, robot.txt and webmaster for the website. The progress of search ranking was frequently monitored by Google Analytics.

AMAZING RESULTS

Point Pumps started gaining immediate rewards following their collaboration with Rankiology. It was sure of the long-term benefits as well.

 

  • Within the first month, Point Pumps experienced a 53% increase in conversions including contact form submissions, newsletter signups, store locator searches and phone calls.
  • The company saw a 49% rise in organic goal completions.
  • In just a couple of months, the company faced a massive 69% increase in the rankings of the target keywords and 46% of their first page results ranked among the top three positions.
53% CONVERSIONS INCREASED
49% MORE ORGANIC GOAL COMPLETIONS
69% INCREASED KEYWORDS RANKING

Client Testimonials

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