PROJECT OVERVIEW

PantiePads

Before approaching Rankiology, PantiePads tried to boost its online existence through social media and public relations. Being a reputed women’s brand, it needed a good digital marketing company to endorse the product line for generating more sales. However, the trial did not yield expected results.

 

Being an online store, PantiePads required a perfect combination of SEO and Pay Per Click campaign knowledge. It also needed good digital experience to increase its deals and branding all over the USA market. Rankiology inspected the problem and came up with a business buildup theory.

THE CHALLENGE

The PPC marketing strategy did not work for PantiePads initially and the ROI was quite low and unprofitable. It sought assistance to improve the ROI on ad cost and shopping feed management.

 

PantiePads described that it contacted us on a reference to some trusted sources. It chose us for our dedicated and professional approach.

A SOLUTION THAT BROUGHT SUCCESS

The first thing that came to our mind was preparing a full proof PPC and SEO plan.

 

To begin with, we sorted out the products that made a profitable business and changed PantiePads ad costing to concentrate on four or five effective campaigns rather than 20 of them. We effectively targeted products that yield high conversion rates and gave PantiePads a profitable return from its online ad cost.

 

Rankiology improved the business strategy of the client. We helped it analyze the capabilities, targeted audience, and ways to serve the consumer better. We have not only made a considerable change in the SEO and PPC strategy but also helped it optimize its Google My Business to get a hold on the local market.

 

The Google analytics insights and conversion tracking boosted PantiePads confidence in Return of Investment on the ad-cost through online marketing.

BUSINESS IMPACT

PantiePads, in its first year, grew by 150% on ROI through SEO and PPC marketing. On this great success PantiePads commented that it is getting the amount of ROI that Rankiology have promised related to e-commerce site and paid search.

 

Now we also manage SEO and local SEO campaigns for other PantiePad products to increase their overall revenue.

1.00% CTR
22% LESS CPA
150% INCREASED ROI
CLIENT’S REVIEW

From The Clients

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