PROJECT OVERVIEW
PantiePads
Before approaching Rankiology, PantiePads tried to boost its online existence through social media and public relations. Being a reputed women’s brand, it needed a good digital marketing company to endorse the product line for generating more sales. However, the trial did not yield expected results.
Being an online store, PantiePads required a perfect combination of SEO and Pay Per Click campaign knowledge. It also needed good digital experience to increase its deals and branding all over the USA market. Rankiology inspected the problem and came up with a business buildup theory.
THE CHALLENGE
The PPC marketing strategy did not work for PantiePads initially and the ROI was quite low and unprofitable. It sought assistance to improve the ROI on ad cost and shopping feed management.
PantiePads described that it contacted us on a reference to some trusted sources. It chose us for our dedicated and professional approach.
A SOLUTION THAT BROUGHT SUCCESS
The first thing that came to our mind was preparing a full proof PPC and SEO plan.
To begin with, we sorted out the products that made a profitable business and changed PantiePads ad costing to concentrate on four or five effective campaigns rather than 20 of them. We effectively targeted products that yield high conversion rates and gave PantiePads a profitable return from its online ad cost.
Rankiology improved the business strategy of the client. We helped it analyze the capabilities, targeted audience, and ways to serve the consumer better. We have not only made a considerable change in the SEO and PPC strategy but also helped it optimize its Google My Business to get a hold on the local market.
The Google analytics insights and conversion tracking boosted PantiePads confidence in Return of Investment on the ad-cost through online marketing.
BUSINESS IMPACT
PantiePads, in its first year, grew by 150% on ROI through SEO and PPC marketing. On this great success PantiePads commented that it is getting the amount of ROI that Rankiology have promised related to e-commerce site and paid search.
Now we also manage SEO and local SEO campaigns for other PantiePad products to increase their overall revenue.
CLIENT’S REVIEW
From The Clients
Being a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
Karen D. Dudley
CTO
Earlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
Pamela H. Berry
Marketing Head
With online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
Chirag S Singh
Vice President
Through social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
Alka K Singh
MD
I was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
Toshif Ali
CTO
My clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
Roy J. Ash
CTO
