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PROJECT OVERVIEW

Koenig

Now a renowned name in the IT industry across the globe, Koenig had its own challenges in exploring the digital marketing trends to its fullest potential. Spreading awareness about its offerings to the correct audience at the right time was quintessential for its online promotion. Unfortunately, satisfactory results were missing and their online popularity had come to almost a stagnant point.

 

It is then that the company sought our assistance in attracting the attention of a diverse range of IT professional communities, as per their interest. Rankiology offered the much-needed boost to its digital presence with timely identification of the right audience and by strengthening their online ad campaigns.

THE CHALLENGE

The biggest challenge was to help Koenig channelize its offerings to the right sort of IT professionals and graduates, without blowing up its advertising budget. Their top-notch targeted areas primarily included the USA, the UK, Europe, Africa, Middle East and Australia.

 

Rankiology understood that the strategy was to enhance its online marketing backed by an impressive Facebook community support. We, therefore, started formulating our strategy aiming at fulfilling the targets of our client.

THE SOLUTION

After failing a couple of times, Koenig approached us for business solutions. With our experienced experts at Rankiology, it benefitted from our specialized digital marketing services in better highlighting their offerings.

 

We started a vigorous social ad campaign in the favour of the company to identify the right audience within a lesser timeframe. Analysing the situation, we decided to employ targeted Facebook Ads through the sidebar and boosted timeline posts. Coupled with it, we also ensured to post and publish relevant, engaging content regularly for achieving a momentous result.

 

It allowed us to pinpoint the correct audience (IT graduates and professionals) scattered globally on the basis of their interest.

THE PHENOMENAL RESPONSE

Our data-driven strategy helped the client achieve more than they had set their targets at.

 

New Page Likes and Cost Per Like (CPL) for Koenig’s Facebook Campaign

MonthNew Page LikesCost Per Like (Rs.)Total Likes on Page% Increase in monthly Facebook Traffic to Site compared to Feb. 2014
February 201463578.27338950%
March 201442206.153811549%
April 2014255973.3863712179%
  • Koenig got to engage the audience better with better content posted online.
  • Our campaign results surpassed its target to increase the Facebook community by 500 likes each day. The company started receiving an average of 833 new likes per day within a month.
  • Impressive social traffic from Facebook, like 179% in April 2014 compared to Feb 2014. It enabled the company to maximize the conversion rate.
  • Enhanced brand recognition with better visibility to the targeted audience.
COST PER LIKE REDUCED BY 62%
SOCIAL TRAFFIC INCREASED BY 179%
CONVERSIONS INCREASED BY 60%

Client Testimonials

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