PROJECT OVERVIEW
Koenig
Now a renowned name in the IT industry across the globe, Koenig had its own challenges in exploring the digital marketing trends to its fullest potential. Spreading awareness about its offerings to the correct audience at the right time was quintessential for its online promotion. Unfortunately, satisfactory results were missing and their online popularity had come to almost a stagnant point.
It is then that the company sought our assistance in attracting the attention of a diverse range of IT professional communities, as per their interest. Rankiology offered the much-needed boost to its digital presence with timely identification of the right audience and by strengthening their online ad campaigns.
THE CHALLENGE
The biggest challenge was to help Koenig channelize its offerings to the right sort of IT professionals and graduates, without blowing up its advertising budget. Their top-notch targeted areas primarily included the USA, the UK, Europe, Africa, Middle East and Australia.
Rankiology understood that the strategy was to enhance its online marketing backed by an impressive Facebook community support. We, therefore, started formulating our strategy aiming at fulfilling the targets of our client.
THE SOLUTION
After failing a couple of times, Koenig approached us for business solutions. With our experienced experts at Rankiology, it benefitted from our specialized digital marketing services in better highlighting their offerings.
We started a vigorous social ad campaign in the favour of the company to identify the right audience within a lesser timeframe. Analysing the situation, we decided to employ targeted Facebook Ads through the sidebar and boosted timeline posts. Coupled with it, we also ensured to post and publish relevant, engaging content regularly for achieving a momentous result.
It allowed us to pinpoint the correct audience (IT graduates and professionals) scattered globally on the basis of their interest.
THE PHENOMENAL RESPONSE
Our data-driven strategy helped the client achieve more than they had set their targets at.
New Page Likes and Cost Per Like (CPL) for Koenig’s Facebook Campaign
| Month | New Page Likes | Cost Per Like (Rs.) | Total Likes on Page | % Increase in monthly Facebook Traffic to Site compared to Feb. 2014 |
| February 2014 | 6357 | 8.27 | 33895 | 0% |
| March 2014 | 4220 | 6.15 | 38115 | 49% |
| April 2014 | 25597 | 3.38 | 63712 | 179% |
- Koenig got to engage the audience better with better content posted online.
- Our campaign results surpassed its target to increase the Facebook community by 500 likes each day. The company started receiving an average of 833 new likes per day within a month.
- Impressive social traffic from Facebook, like 179% in April 2014 compared to Feb 2014. It enabled the company to maximize the conversion rate.
- Enhanced brand recognition with better visibility to the targeted audience.
Client Testimonials
- Karen D. Dudley CTOBeing a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
- Pamela H. Berry Marketing HeadEarlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
- Chirag S Singh Vice PresidentWith online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
- Alka K Singh MDThrough social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
- Toshif Ali CTOI was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
- Roy J. Ash CTOMy clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
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