PROJECT OVERVIEW
Jaipur Kurti
Jaipur Kurti is an online store of Indian ethnic wear for women. Although the fashion industry is always evolving and new trends pop up every now and then, the demand for ethnic wear among ladies never seems to subside.
Ethnic apparel possess an undeniable charm that, coupled with its versatility and style, has made it the most preferred style for ladies across the country, especially during festive occasions. A myriad of colors, styles and fabrics has made its collection worth a look at.
The client wanted to create an online platform to reach out to millions across the globe. So, it consulted Rankiology.
BUSINESS CHALLENGES
Jaipur Kurti was doing well offline but never reached the standards they were meant to, especially during the non-festive season. It wanted to create a dominating presence online, and be perennial all throughout the year. It’s past endeavours with a few SEO companies did not bear fruit and so it consulted us to gain higher rankings in search engines and social media platforms.
Rankiology’s team dug deep to find the roots of their previous failures.
- There was strong search activity from mobiles devices of target audiences, which were not looked upon.
- Mobile clicks accounted for most of the company’s paid search traffic but the mobile conversion rate was drastically low.
SOLUTIONS WE IMPLEMENTED
Our team of skilled experts adopted a number of strategies to boost Jaipur Kurti’s marketing as well as rankings on search engines.
- Initially, we did a thorough research about the company to understand its Then, our team started to build a strong social media platform for the company, posting pictures of the product, along with informative content at regular intervals. Gradually, it started catching the eyes of many.
- Our SEO experts also looked into the content of the website and designed it in a more attractive and informative manner. The content posted on different directories also attracted a lot of visitors to the website.
- Next, our team evaluated mobile search queries to convert more visitors from mobiles.
- We also introduced some additional target keywords for attracting more traffic.
IMPROVE YOUR SEO-DRIVEN BUSINESS RESULTS
The company experienced an immediate impact due to our SEO services, which would also be beneficial for them in the long run.
- There was a massive surge in organic search visibility.
- There was a staggering 450% increase in web traffic to the website. This also boosted the sales.
- The ranking of keywords also saw a massive rise by 365%.
| Keyword | Rankings in google.co.in Before SEO | Rankings in google.co.in After SEO | Search Volume |
indian kurti | Not in Top 100 | 1 | 1600 |
neck design | Not in Top 100 | 1 | 720 |
| indian kurta | Not in Top 100 | 1 | 990 |
| patiala pant | Not in Top 100 | 2 | 1900 |
| kurti design | Not in Top 100 | 2 | 1000 |
| kurtis online india | Not in Top 100 | 2 | 590 |
| indian palazzo pants | Not in Top 100 | 4 | 720 |
| palazzo pants with top | Not in Top 100 | 5 | 590 |
| shrug for women | Not in Top 100 | 5 | 5400 |
| short kurti | Not in Top 100 | 5 | 590 |
| makar sankranti 2020 | Not in Top 100 | 5 | 1600 |
| patiala suit | Not in Top 100 | 6 | 1000 |
| cinched waist top | Not in Top 100 | 6 | 590 |
| white kurti | Not in Top 100 | 7 | 480 |
| salwar kameez online | Not in Top 100 | 8 | 1300 |
| what to wear with palazzo pants | Not in Top 100 | 9 | 480 |
| party wear tops | Not in Top 100 | 10 | 480 |
| long kurti | Not in Top 100 | 11 | 520 |
| cotton suit | Not in Top 100 | 11 | 1000 |
| kurta for women | Not in Top 100 | 11 | 1900 |
| fancy top | Not in Top 100 | 13 | 590 |
| kurti top | Not in Top 100 | 14 | 480 |
| indian dresses for girls | Not in Top 100 | 16 | 1600 |
| jaipuri kurti set | Not in Top 100 | 12 | 880 |
| jaipuri kurta online | Not in Top 100 | 1 | 520 |
Client Testimonials
- Karen D. Dudley CTOBeing a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
- Pamela H. Berry Marketing HeadEarlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
- Chirag S Singh Vice PresidentWith online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
- Alka K Singh MDThrough social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
- Toshif Ali CTOI was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
- Roy J. Ash CTOMy clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
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