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PROJECT OVERVIEW

Eastman Exports

Eastman Exports is counted among India’s top-notch manufacturing and distributing enterprises for premium quality garments. Its offerings were of the highest standard possible, though the company lacked a robust online presence for fuelling its virtual growth.

 

When the company was taking its baby steps in this competitive sphere as a startup, it lacked in optimum digital media knowledge and experience to boost its virtual presence. To attract sales, it was necessary to spread brand awareness among the targeted audiences. At this juncture, the company approached Rankiology for alleviating its SEO ranking on popular search engines.

THE CHALLENGE

  • Poor search engine ranking negatively affected its online marketing goals for Eastman Exports. Its laidback presence on the online arena was the culprit. However, this was taken care of by Rankiology efficiently.
  • Poor website search ranking on Google made the client lose several attractive business prospects previously.
  • There was a need to target the right audience at the right time to enhance conversion rates and reduce the bounce rate.

SOLUTIONS FROM RANKIOLOGY

Partnering with Rankiology enabled Eastman Exports to know what went wrong and how to harness the benefits of SEO like a pro. We, at Rankiology, made a thorough analysis of the website and identified the extra additions that necessary to ensure. We started off with a customized SEO strategy, incorporated Google Analytics and webmaster tools on our client’s website. These helped to obtain productive keyword suggestions.

 

A detailed study on the competitor’s trends and marketing pattern helped us add more value to the SEO strategy. We came up with the most industry-relevant keywords based on the geographic location. Website content had no meta title, meta description and keywords, so we worked upon that flaw.

 

Our experts removed the 404 redirects, optimised the website speed, included XML sitemap, robot.txt, etc. In addition to these, work was also done on improving the canonical tag, alt tag, image tags and H1 tags.

 

It was necessary to add quality backlinks. We did it via the business listing, bookmarking, manual submission, directory submission, to popular search engines. The experts at Rankiology also ensured Dmoz submission, did registration in yellow page and Google map submission to avail of location-based results.

BUSINESS IMPACT

Our efforts brought result when,

 

  • Daily interaction increased by 40% and  page visitors by 50%
  • More traffic to the website ensured increase in conversion rates and eventually, the sales chart result became impressive
  • Reachability to a diverse range of targeted audience increased considerably
  • The combination of SEO, PPC, and earned media increased ROI
  • Bounce rate declined by 70%
Eastman Exports Case Study
40% INCREASE IN DAILY CONVERSIONS
70% REDUCE IN BOUNCE RATE
50% INCREASE IN PAGE VISITORS

Client Testimonials

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