PROJECT OVERVIEW
Doers
A car and bike service provider in Bangalore and Hyderabad.
The client did not have an enviable online presence and wasn’t getting much leads. So, we analysed the main issues the client faced so that we could devise a strategy. We found that the client:
- Was not able to get results from its online campaigns as the interaction rate with the advertisements was low.
- Suffered from a lack of quality traffic, that is, even if there was a decent flow of traffic, conversion or potential leads were very low
- Could not even generate ample leads to help it continue its operation online. All the ads weren’t yielding results.
BUSINESS CHALLENGES & SOLUTION
Challenges
Although the client was working on promoting the business via ads, the main challenge was increasing the visibility in the digital space.
Solutions by Rankiology
After analyzing the problems the client was facing, we got to work by strategizing our approach. Our plan included:
- Segregating the keyword ratio
- Working on retargeting on the prospect customers
- Designing a landing page to increase engagement
- Updating all the ad copies with newer keywords to target relevant prospective customers
HOW WE DID IT WITH PPC (PAY-PER-CLICK) MARKETING
Rankiology is known for its expert PPC digital marketer who managed to devise and implement some of the most tried-and-tested advertising campaigns. The ads included new as well as retargeting strategies.
Since we had newer keywords and updated copies, we could boost the conversion rate, which ensured that Doers started trusting us more than ever. The new campaigns started streamlining the clients online presence.
But that isn’t all. In order to boost local presence, our experts even optimized the Google My Business page for Doers. Now the client ranked among the top when prospective customers searched for relevant services on Google.
RESULTS
The results were terrific and Doers got a lot of leads from the campaign. The quality of the leads improved too.
- The lead jumped exponentially to 148% with a 76% high return on the ad cost
- They also gained 54% CPA
- In the very first year of working with Rankiology, their return on investment stroked to a whopping 180%.
Rankiology helped doers achieve its goal of qualified leads and gave their business a great boost.
CLIENT’S REVIEW
From The Clients
Being a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
Karen D. Dudley
CTO
Earlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
Pamela H. Berry
Marketing Head
With online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
Chirag S Singh
Vice President
Through social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
Alka K Singh
MD
I was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
Toshif Ali
CTO
My clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
Roy J. Ash
CTO
