PROJECT OVERVIEW

Doers

A car and bike service provider in Bangalore and Hyderabad.

 

The client did not have an enviable online presence and wasn’t getting much leads. So, we analysed the main issues the client faced so that we could devise a strategy. We found that the client:

 

  • Was not able to get results from its online campaigns as the interaction rate with the advertisements was low.
  • Suffered from a lack of quality traffic, that is, even if there was a decent flow of traffic, conversion or potential leads were very low
  • Could not even generate ample leads to help it continue its operation online. All the ads weren’t yielding results.

BUSINESS CHALLENGES & SOLUTION

Challenges

Although the client was working on promoting the business via ads, the main challenge was increasing the visibility in the digital space.

Solutions by Rankiology

After analyzing the problems the client was facing, we got to work by strategizing our approach. Our plan included:

 

  • Segregating the keyword ratio
  • Working on retargeting on the prospect customers
  • Designing a landing page to increase engagement
  • Updating all the ad copies with newer keywords to target relevant prospective customers

HOW WE DID IT WITH PPC (PAY-PER-CLICK) MARKETING

Rankiology is known for its expert PPC digital marketer who managed to devise and implement some of the most tried-and-tested advertising campaigns. The ads included new as well as retargeting strategies.

 

Since we had newer keywords and updated copies, we could boost the conversion rate, which ensured that Doers started trusting us more than ever. The new campaigns started streamlining the clients online presence.

 

But that isn’t all. In order to boost local presence, our experts even optimized the Google My Business page for Doers. Now the client ranked among the top when prospective customers searched for relevant services on Google.

RESULTS

The results were terrific and Doers got a lot of leads from the campaign. The quality of the leads improved too.

 

  • The lead jumped exponentially to 148% with a 76% high return on the ad cost
  • They also gained 54% CPA
  • In the very first year of working with Rankiology, their return on investment stroked to a whopping 180%.

 

Rankiology helped doers achieve its goal of qualified leads and gave their business a great boost.

+148% CONVERSION VOLUME
DECREASED CPA BY 54%
INCREASED ROI BY 180%
CLIENT’S REVIEW

From The Clients

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