PROJECT OVERVIEW

Dance Dynamics

Dance Dynamics is a dance and fitness institute in Australia and has a pretty good reach online. However, when it comes to the online field, the academy did not have much reach. This meant the reach to a new audience was very limited.

 

And just like any other client we have worked with, Dance Dynamics also tried to increase its visibility on the online arena by adopting a few tactics. However, the tactics did not work as well as the academy would have wished it to.

 

And thus started the journey where Rankiology took charge!

BUSINESS CHALLENGES

Now, there are challenges in every task related to online visibility and promotion. The same was the case with Dance Dynamics too. However, what’s even more concerning is that the academy made earnest efforts, but nothing worked.

 

So, we first had to find out why the previous instances did not yield results. We found,

 

  • Dance Dynamics did not work well on the on-page and off-page optimization. This meant the keyword strategy wasn’t in the best shape.
  • The website did not have a very friendly user-interface. And due to this non-user-friendliness, Google did not pay much attention to ranking the website higher on its search result pages.

RANKIOLOGY’S SOLUTION

This wasn’t a new situation for the experts at Rankiology. The skilled digital marketers here were experienced to handle such situations. So, here are the solutions we provided to Dance Dynamics.

 

  • First, we worked on making the website more user-friendly and pleasing to the eye. This also involved making designing tweaks.
  • Seconds, we did all the on-page implementations with the meta tags, sitemaps, etc. So it was much like a new website up on Google.
  • Thirdly, we revised the entire keyword strategy and focused on all types of keywords – high volume, low competition, longtail as well as LSI.

THE STAGGERING RESULT

Our strategy worked and started showing results in a very short period of time.

 

  • The website of Dance Dynamics experienced a surge in the flow of organic traffic, much more than ever.
  • Since high traffic started flowing in, quite naturally the lead generation rose higher too.
  • And lastly, the fact that everything was organic, the ROI was staggering.
IMPROVED PAGE SPEED
30% IMPROVED ORGANIC TRAFFIC
35% BOOSTED NEW VISITORS
CLIENT’S REVIEW

From The Clients

Case-Studies-Single-Tesimonial-Image