Dance Dynamics is a dance and fitness institute in Australia and has a pretty good reach online. However, when it comes to the online field, the academy did not have much reach. This meant the reach to a new audience was very limited.
And just like any other client we have worked with, Dance Dynamics also tried to increase its visibility on the online arena by adopting a few tactics. However, the tactics did not work as well as the academy would have wished it to.
And thus started the journey where Rankiology took charge!
Now, there are challenges in every task related to online visibility and promotion. The same was the case with Dance Dynamics too. However, what’s even more concerning is that the academy made earnest efforts, but nothing worked.
So, we first had to find out why the previous instances did not yield results. We found,
- Dance Dynamics did not work well on the on-page and off-page optimization. This meant the keyword strategy wasn’t in the best shape.
- The website did not have a very friendly user-interface. And due to this non-user-friendliness, Google did not pay much attention to ranking the website higher on its search result pages.
This wasn’t a new situation for the experts at Rankiology. The skilled digital marketers here were experienced to handle such situations. So, here are the solutions we provided to Dance Dynamics.
- First, we worked on making the website more user-friendly and pleasing to the eye. This also involved making designing tweaks.
- Seconds, we did all the on-page implementations with the meta tags, sitemaps, etc. So it was much like a new website up on Google.
- Thirdly, we revised the entire keyword strategy and focused on all types of keywords – high volume, low competition, longtail as well as LSI.
THE STAGGERING RESULT
Our strategy worked and started showing results in a very short period of time.
- The website of Dance Dynamics experienced a surge in the flow of organic traffic, much more than ever.
- Since high traffic started flowing in, quite naturally the lead generation rose higher too.
- And lastly, the fact that everything was organic, the ROI was staggering.
From The Clients
Being a doctor, it is difficult for me to attend every call for appointments. With the Appointment Scheduler from Rankiology, patients known my availability and can book their appointments online without any hassles. I even get to see my appointment schedule real-time. Thank you Rankiology for making my life easier.
Karen D. Dudley
Earlier, we relied on hard copies for sharing information with patients. But today we are online and only share soft copies. Also, we share pictures and videos which are very easy for them to follow that too from anywhere in the world. Rankiology took us to the next level.
Pamela H. Berry
With online presence, we are able to be better highlight our facilities and our capabilities. This helps our patients to decide faster during planned medical interventions or during emergencies. It also helps their near & dear ones to track the patient’s performance online through our portal. Rankiology made this change possible.
Chirag S Singh
Through social media, I am not only able to connect with my patients faster, but they are also able to seek my advice on minor matters quicker. This also helped me to create a large follower base on my specialization. Rankiology has helped me increase my patient base substantially.
Alka K Singh
I was recently recognized for my excellent work and service to patients. With Rankiology, I was able to publicize this achievement better, faster and wider. It also helped me reinforcing my authority and expertise in this field. Social media helped me get new patients from areas where no one knew me earlier.
My clinic is located in one of the by-lanes. Earlier, only existing patients and referrals would reach my clinic. But with my new website designed by Rankiology, patients have started visiting my clinic without any referrals. My new website has eliminated the so-called location disadvantage completely for me.
Roy J. Ash